The world’s largest social media video platform is a 900-pound gorilla.
You’d think the company’s execs would be on easy street.
But the internet video giant’s top brass are scrambling after this bad news hit their inbox.
For nearly two decades now, YouTube has owned the social media video space, with no rivals ever coming close.
But now, YouTube executives are biting their nails, as one free-speech competitor is finally narrowing the gap.
YouTube launched in 2005 and was virtually an instant success.
People largely tuned in to watch cute animal videos and funny old clips, like the one of Bill O’Reilly going nuts behind the scenes of Inside Edition.
In 2006, Google purchased the Silicon Valley startup for $1.65-Billion.
As time went on, and as especially once people realized they could make money by posting videos to YouTube, the programming evolved, and some even uploaded full-on shows that would rival what you’d find on network television.
But once YouTube was big enough to influence people, the Left-wing statists got their claws in on it.
YouTube now is a place where woke propaganda is peddled and any alternative thought is suppressed.
While many other video platforms have tried to put a dent into YouTube’s stranglehold on the video side of social media, all have fallen far short.
However, the free-speech video platform, Rumble, seems to have more staying power than its predecessors.
In fact, Rumble is setting records.
According to a press release from the company, Rumble’s user base grew to 78-million global monthly users.
That number marks an astounding 77% growth year-over-year.
The vast majority of users are in the U.S. and Canada.
Rumble launched back in 2013, but didn’t really take off until 2020 – since then it’s been like a rocket ship of growth.
Rumble seems to be especially popular with a younger audience.
The Rumble press release states “a substantial portion of this growth came from users in the 18- to 24-year-old ‘Gen Z’ age group.”
“In recent years, our user growth came primarily from consumers of news and political content,” said Rumble CEO Chris Pavlovski. “As new content creators come to Rumble, we are seeing growth from the Gen Z demographic, a massive new audience for our platform.”
The executives at Rumble believe their monthly active user totals would be even higher if Google were playing fair.
Rumble is currently suing Google for antitrust violations.
The lawsuit claims Google manipulates its algorithm to favor Google-owned YouTube ahead of Rumble in Google search results.
The company says because of that, they experience reduced viewership, which costs them advertising revenues.
The suit is for $2-Billion and is currently ongoing.
Rumble has some investors that are names you may have heard of.
PayPal founder Peter Theil, conservative host Dan Bongino and current U.S. Senate candidate from Ohio J.D. Vance are all Rumble investors.
The company is also currently looking into going public.
A shareholder vote is expected September 15th that will decide if Rumble will move forward with a public offering, or remain a private company.
Stay tuned to Unmuzzled News for any updates to this ongoing story.