Anheuser Busch drew the ire of millions of Americans including entertainers Kid Rock, Travis Tritt and John Rich in a boycott that has rocked the beer maker.
Now their all-important distributors have had a word.
And Bud Light distributors reportedly walloped as Anheuser Busch called into an EMERGENCY MEETING
Using their own tactics against them
Activists on the Left mastered the art of the boycott.
And for many years, if not decades, Leftists tallied victory after victory by boycotting products and companies that either supported Republican candidates or simply weren’t doing their part to push so-called “social justice.”
And while Democrats enjoyed the fruits of their bases non-labor – Republicans stood on their soapboxes and claimed the moral high ground.
Recently, conservative Americans – sick of being silenced by woke corporatism – have decided they want to score a few wins of their own and push back in the culture war.
And there may be no better example of a boycott from the Right working than the most recent protest against Anheuser-Busch.
After turning its back on the majority of its consumers and getting into bed with the fringe elements of the Left, the self-proclaimed “King of Beers” is paying a big price.
Kid Rock, Travis Tritt and John Rich led the calls to boycott Anheuser-Busch beer and Americans answered the call.
The New York Post is reporting data from NielsenIQ and Bump Williams Consulting shows Bud Light sales have fallen 17% in dollars and 21% in volume since partnering with, possibly, the world’s most famous transgender, Dylan Mulvaney.
That drop came the week ending April 15th – the prior week Bud Light lost an additional 6% drop in sales dollars and 11% drop in volume.
The company has also lost about $4-Billion in stock value.
That number was around the $6-Billion mark at one point before some white knights rode in and propped up the stock price in an effort to save the day.
Stakeholders and stockholders
However, if earnings remain in the red like they have for a few weeks, there might not be any saving Anheuser-Busch.
Anson Frericks, a former executive at the alcoholic beverage giant, was interviewed on “Fox & Friends, where he said mega conglomerates like BlackRock and their social credit scores are behind the move to the Left for the once “apolitical” brand.
“Historically, Anheuser-Busch has been accountable to its shareholders, which are people like firefighters, doctors, lawyers that invested in companies like Anheuser-Busch via 401(k)s or their pension plans,” explained Frericks. “Over the last couple of years, there’s been organizations like BlackRock, State Street, and Vanguard that have pushed this new model of stakeholder capitalism, asking companies like Anheuser-Busch to be accountable to all these so-called stakeholders, political organizations, activist organizations. “And they do that by implementing ESG … policies in corporations that ask them to get involved in these controversial issues.”
The damage has been so bad to sales, that this week the company’s distributors held a “closed-door meeting with beer distributors,” the Daily Mail reported.
The controversy all started when Bud Light announced its partnership with Dylan Mulvaney – a trans Social Media influencer who identifies as a woman.
Mulvaney has a large audience on Social Media where he’s been documenting his so-called “girlhood journey.”
Bud Light evidently sought to tap into that audience and paid Mulvaney a sizable fee to do so.
Time to take a stand
Kid Rock unofficially launched the boycott on Anheuser-Busch by blowing up cases of Bud Light with his machine gun.
Country legends Travis Tritt and John Rich both booted the beer brand from their respective concert tours.
Republican Florida Gov. Ron DeSantis endorsed a boycott of Anheuser-Busch.
And bar owners and millions of beer drinkers across the country followed suit, costing the company many billions of dollars.
Anheuser-Busch isn’t the only mega-corp in America to jump on Mulvaney’s glittered bandwagon.
Women’s fashion brand Kate Spade is paying Mulvaney to model their clothes – instead of giving those endorsement dollars to a real woman.
Nike Women also inked Mulvaney – who doesn’t have breasts – to a lucrative endorsement deal to model the company’s line of sports bras.
Stay tuned to Unmuzzled News for any updates to this ongoing story.