Consumers are sick of being lectured to by companies selling them products.
But instead of apologizing for the Mulvaney disaster, Anheuser-Busch just turned to a favorite left-wing talking point.
And Bud Light’s top executive just used one infuriating word to describe what happened to customers.
Corporations made a bet that they could pander to leftists without alienating conservatives.
The bet might have paid off at first, but conservatives and apolitical people have been pushed too far.
They are sick and tired of the lectures and overt propaganda being shoved in their faces.
That’s why Bud Light is currently in freefall after promoting transgender social media influence Dylan Mulvaney.
The beer brand entered into a sponsorship deal with Mulvaney, who announced the partnership on April Fool’s Day.
In just over a month, Bud Light’s sales have dropped by a shocking 26%.
Bud Light’s top brass are still in panic mode
Anheuser-Busch CEO Michel Doukeris attempted to stop the bleeding during an earnings call where he blamed the backlash on online “misinformation and confusion.”
Doukeris said, “People often talk about this topic in social media like noise…You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more [about] what the comments were.”
CEO pulled out a favorite left-wing buzzword “misinformation” to excuse his company’s woke failure
The CEO also tried to tie the controversy around the neck of two marketing executives who have since been put on leave.
Doukeris continued, “We need to clarify the facts that this was one can, one influencer, one post and not a campaign…We believe we have the experience, the resources and the partners to manage this. And our four-year growth outlook is unchanged…We want to reiterate our support for our wholesaler partners and everyone who brings our great beers to the market. I can tell you that we have the agility, resources and people to support the U.S. team and move forward…We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: Bring people together over a beer and creating a future of more cheers.”
Online “misinformation” has become a common boogeyman over the past few years, with leftists using the label to paint the target for Big Tech and Big Government censorship of political opponents.
Now, CEOs apparently use it to deflect responsibility.
Until Bud Light issues an unqualified apology to its core consumers, the brand will continue to suffer.
Stay tuned to Unmuzzled News for any updates to this ongoing story.