Nancy Guthrie is still missing after being snatched from her Tucson home.
A Big Tech CEO decided the tragedy presented him a business opportunity.
What he said to a national magazine – and what it reveals about his company – should make every American's blood boil.
Jamie Siminoff Used the Nancy Guthrie Case to Pitch Ring Cameras
Jamie Siminoff, the 49-year-old founder of Ring, sat down with Fortune magazine this week and made his move.
"I do believe if they had more of it, if there was more cameras on the house, I think we might, you know, have solved [the case]," Siminoff said.
"The Nancy Guthrie thing has shown just how important video and more video would be in a case like this," he continued. "I think this is just another example of how important it is to have video at your house, to be able to have systems like Ring."
A grandmother is missing and Siminoff used her name to pitch his product to a national magazine.
Nancy Guthrie owned a Google Nest camera. Not a Ring camera.
Kash Patel's FBI recovered footage of the masked suspect by working with private sector tech partners to pull residual data from backend systems – nothing to do with Ring.
Siminoff's claim that more Ring cameras would have "solved" the case is speculation from a man who stood to profit from saying it.
He also happened to be on Fox Business two weeks earlier discussing the case – before going to Fortune to turn Nancy Guthrie's disappearance into a product endorsement.
Using a kidnapping to push your product is disgusting behavior.
When you pay Ring's monthly subscription fee and record footage of your front door, that footage goes to Amazon's servers – not yours.
In 2022, Amazon admitted it had given Ring footage to law enforcement 11 times without user consent and without a court order – Ring itself decided what counted as an "emergency," no judge required.
Next time Democrats control Washington, that's the same process they'll use to demand footage of every conservative who came to your door, every car parked in your driveway, every neighbor who stopped to talk.
Amazon holds the footage. Amazon decides when to share it. You find out later – if at all.
This wasn't Ring's first scandal of 2026. During the Super Bowl, Ring aired an ad for a new AI-powered feature that let neighbors scan each other's camera footage to find lost pets.
Americans called it a surveillance state rollout dressed up as a feel-good dog story. One video on TikTok with over three million views called the commercial "terrifying."
The backlash was severe enough that Ring quietly killed its new partnership with Flock Safety – a company feeding license plate data from billions of images into police databases – just days later.
Siminoff is already building the next one.
The Reaction Told You Everything
Americans saw exactly what Siminoff was doing the moment he said it.
"The CEO of a monitoring company is hoping more people BUY a monitoring product," one commenter wrote. "Why are we surprised by this?"
Another went straight to the point: "F these companies that all want to have you pay them monthly, especially to create a product – your data – for their benefit."
Siminoff made his sales pitch while a family is in agony, while a $1 million reward sits unclaimed, while an 84-year-old woman who depends on daily medication to stay alive is still missing.
He used Nancy Guthrie's name to sell his doorbell camera.
You are not Ring's customer. You are Ring's product.
Sources:
- Catherina Gioino and Marco Quiroz-Gutierrez, "Ring CEO Jamie Siminoff believes if people had more doorbell cameras, we may have already 'solved' the Nancy Guthrie case," Fortune, March 3, 2026.
- "Jamie Siminoff addresses Nancy Guthrie case after doorbell video recovery by FBI," Fox Business, February 11, 2026.
- FBI Director Kash Patel, post on X, February 10, 2026.
- "Nancy Guthrie disappearance: Investigators zero in on Ring camera video of car, sheriff says," Fox News, March 4, 2026.
- "Amazon's Ring Scraps Law Enforcement Integration Amid Surveillance Conflagrations," Security Boulevard, February 17, 2026.
