Bud Light is still living with the fallout from its infamous woke marketing blunder.
Anheuser-Busch wasn’t alone, but now some companies are finally starting to wake up.
But all hell broke loose as this leftist non-profit got slammed for refusing to let these corporations leave the Left.
Customers are fighting back against woke corporatism
Massive investment firms like Vanguard, BlackRock, and State Street have been accused of strong-arming businesses to implement Environmental Social Governance (ESG) and Diversity Equity & Inclusion (DEI) policies.
The strategy has been incredibly successful for the far Left.
Ford, Harley Davidson, Indian Motorcycles, Polaris, Molson-Coors, Jack Daniels, Lowes, John Deere, and Tractor Supply Co. all adopted and prioritized ESG and DEI – or to put it more plainly, they all went woke.
This was a betrayal considering each of those iconic American companies enjoys a customer base that is predominantly working-class men, and largely concentrated in red states.
Our ask to companies is fairly simple: Just stop acting like crazy activists. Apologize for far left activism you’ve been doing, acknowledge it showed a bias, end woke affiliations + DEI, commit to neutrality going forward and don’t spend our $$$ on causes that divide people.
— Robby Starbuck (@robbystarbuck) September 26, 2024
And all of them have something else in common.
Their bent knees to the woke mob were exposed by conservative filmmaker Robby Starbuck.
Each of those companies has backtracked on their social justice agenda since being exposed by Starbuck, but to varying degrees.
For example, Tractor Supply Co. and Indian Motorcycles completely disavowed and immediately ended all ESG and DEI practices.
Meanwhile, John Deere, for example, only took a few steps in the right direction.
And then there’s Harley Davidson, who has said all the right things — but is leaving a very problematic CEO in place.
But steps in the right direction, big or small, are not being taken kindly by the hateful, but influential, non-profit, the Human Rights Campaign (HRC).
Human Rights Campaign turns companies woke
Judging based on its name, one would think you’d find HRC overseas in say Muslim nations fighting for the rights of women to learn to read and drive.
But instead, they’re here, in the United States, since the 1980s, fighting for special privileges for the self-proclaimed “protected classes.”
Our ask to companies is fairly simple: Just stop acting like crazy activists. Apologize for far left activism you’ve been doing, acknowledge it showed a bias, end woke affiliations + DEI, commit to neutrality going forward and don’t spend our $$$ on causes that divide people.
— Robby Starbuck (@robbystarbuck) September 26, 2024
HRC is one of the biggest, best-funded, and most effective, activist organizations on the woke, radical left in the entire world.
The group’s most effective tool is its Corporate Equality Index (CEI).
The CEI grades companies based on how woke they are – the more woke, the higher the grade.
Along with supposed “green policies” and diversity hiring, CEI grading is based on things like a company’s support and provisions for hormone replacement therapy, reconstructive gender reassignment surgeries, puberty blockers, executive performance measures that include LGBTQ+ diversity metrics, diversity programs with special emphasis on LGBTQ+ suppliers.
Companies with high grades get the green light from the HRC, while companies with low grades are on the receiving end of cancel culture boycotts.
And the head of the HRC is now turning her wrath towards the companies that decided to put their customers first after Starbuck disinfected them with sunlight.
HRC sets up tip lines to spy on unfriendly companies
HRC President Kelley Robinson is a radical who claims to fight discrimination by promoting other discrimination.
She wants people hired and fired based on skin color, genitalia, sexual preference, and “gender identity,” as opposed to merit.
I’m outraged by #SCOTUS striking down affirmative action programs at Harvard and UNC. This ruling guts efforts to combat discrimination and ensure diversity in higher education. We must continue fighting for equal opportunities and a level playing field.
— Kelley Robinson (@KelleyJRobinson) June 29, 2023
And now The Daily Wire is reporting Robinson has declared war on Ford, Molson Coors, Tractor Supply Co., John Deere, Lowe’s, Harley-Davidson, and Brown-Forman.
HRC responded to each ending their woke policies by publicly downgrading their CEI rankings and demonizing the companies.
But Robinson is taking the battle to the next level.
According to the Daily Wire, HRC has created anonymous tip lines for employees of the above-mentioned companies.
The tip lines are meant to supposedly document: “(1) experiences of discrimination and (2) what internal ‘inclusive’ policies still existed at companies who’d ditched their partnership with the HRC,” the DailyWire wrote.
Robinson is deploying a classic carrot-and-stick strategy.
She’s applying public pressure by unleashing her woke outrage mob dogs on the companies for standing by their customers instead of leftist special interests.
However, she’s opening the door for those companies to “save face” with customers, while sneaking the ESG and DEI policies in through the backdoor.
Stay tuned to Unmuzzled News for any updates to this ongoing story.
