Kamala Harris is quietly positioning herself for another Presidential bid.
She wants to cement herself as the Democrat favorite.
And Kamala Harris had one link to Soros exposed that she wanted buried.
The "Cringe" Rebrand That Cable News Mocked
Harris announced last week she was turning over her campaign social media accounts to a new group called Headquarters.
The rebrand was supposed to position her as the leader of the resistance – a "Gen-Z content hub" that would mobilize young voters against Trump.
It became a national punchline in under 24 hours.
The accounts launched under the handle @Headquarters_67, trying to jump on a viral meme that was already exhausted.
CNN's Dana Bash reported the 6-7 reference was something "the kids used to say" before adding it's "probably cringe."
The team panicked and changed the handle to @Headquarters68_ before quietly deploying a third rebrand to @HQNewsNow.
Three different names in one week.
The Soros Money Trail Nobody Was Supposed to Find
The Daily Mail just exposed who's really behind Headquarters.
Harris handed over her accounts – worth millions in the influencer market – to People for the American Way, a left-wing nonprofit that's received $4.5 million from George Soros's Open Society Foundation since 2016.
The group is running Harris's accounts through a partnership with her former digital team's new consulting firm.
Parker Butler, Lauren Kapp, and Arlie Shugaar – the same people who burned through $1.5 billion and lost every swing state – are back running the show through Luminary Strategies.
Harris holds the title "chair emerita," which is consultant-speak for an honorary role that lets them use her name while she does nothing.
One political source told the Daily Mail that Harris "absolutely sold her list" because accounts with millions of followers "are worth serious money."
She got paid to hand over the accounts, the Soros-funded nonprofit controls a massive platform, and the consultants who just lost her the election get rich running it again.
Chasing Newsom While Falling Further Behind
The timing reveals Harris's panic.
California Governor Gavin Newsom has been dominating social media for months by mocking Trump directly.
He racked up 1 billion impressions in August 2025 alone and now leads polling for the 2028 Democrat nomination.
While Harris was on a book tour making excuses, Newsom was building an army.
Harris tried to copy his playbook and immediately face-planted.
Billy McLaughlin, Trump's former White House Director of Digital Content, told the Daily Mail the rebrand is "the gayest thing I've seen in 2026 – forced, cringe, and completely out of touch."
"Everyone is chasing Trump," McLaughlin said.
"The president sets the tone, the pace, the platforms, and the message. The rest of them scramble to copy it months later."
Democrat strategist Kaivan Shroff attacked the move, writing that "instead of pandering to young voters with more 'slop' content, Democrats need to do the harder work."
The Same Scam, Round Two
Democrats ran this exact playbook in 2024 when they spent over $1 billion on paid media consultants while Trump dominated with podcast appearances and organic social media.
The Harris campaign's largest vendor got paid $577 million.
Digital firm Gambit Strategies pulled in $122 million.
These consultants made fortunes while Harris lost every single battleground state.
They're back with Soros money, hoping nobody would connect the dots.
Luminary is already hiring creators with one key requirement: "A deep passion for saving democracy and fighting fascism."
Activists who'll push propaganda while consultants cash checks.
"Instead of listening to what Americans actually want, her team shoved another consultant-driven digital fantasy down young people's throats," McLaughlin said.
"This will fail, just like the last one. But, congrats to the D.C. consultant getting rich off the wreckage."
Why Harris Can't Afford Another Failure
Harris trails Newsom in early polling and needs viral social media success to stay relevant.
She can't pull it off herself – so she outsourced to the same consultants who already failed once, funded by Soros cash.
Everybody noticed.
The rebrand got mocked into oblivion within hours by cable news, Democrats, and Republicans alike.
And the Soros funding is exposed.
Harris wanted this to look like a grassroots youth movement.
It's a billionaire-funded operation run by failed consultants.
Democrats just spent $1.9 billion in dark money in 2024 and lost anyway.
They outspent Republicans three-to-one on digital advertising and still got crushed.
Harris is doing it again with the same people and Soros backing the play while Trump dominates for free.
Doing the same thing over and over expecting different results – Democrats haven't learned a thing.
Sources:
- Charlie Spiering, "Secret links between Kamala Harris reboot and George Soros exposed," Daily Mail, February 14, 2026.
- Donald Shaw, "The Democratic Consultants Getting Rich off the Harris Campaign," Sludge, December 2, 2024.
- "Dark Money Hit a Record High of $1.9 Billion in 2024 Federal Races," Brennan Center for Justice, 2025.
- "Kamala Harris ruthlessly mocked over underwhelming relaunch of 2024 campaign account," Mediaite, February 5, 2026.
- "Is Gavin Newsom's social media strategy starting to get stale?" Washington Examiner, December 27, 2025.
