The culture wars are heating up across corporate America.
One restaurant chain just surprised everyone with a major reversal.
And Cracker Barrel made one surprising move that has woke activists running for cover.
Cracker Barrel quietly removes Pride content and business groups
Cracker Barrel confirmed it removed its Pride page from its website and made changes to its business resource groups after months of pressure from conservative activists.
The Tennessee-based restaurant chain told Fox News Digital that it made the changes "months ago" as part of updating its website content.
"In connection with the Company’s brand work, we have recently made updates to the Cracker Barrel website, including adding new content and removing of out-of-date content," a company spokesperson said.¹
The Pride page that promoted Cracker Barrel’s sponsorship of the Nashville Pride Parade disappeared from the website.
When users tried to access the old Pride page, they got redirected to a generic "Culture and Belonging" section instead.
But the company didn’t stop there.
Cracker Barrel also gutted its business resource groups that had been championing woke causes inside the company.
The restaurant chain previously had an LGBT group called the "LGBTQ+ Alliance" along with other identity-based employee groups.
All of those groups were quietly removed from the company’s website after conservative activists like Robby Starbuck and Chris Rufo turned up the heat.
Conservative pressure campaign pays off
The Old Country Store found itself in the crosshairs of conservative activists who were fed up with the company’s embrace of woke ideology.
Cracker Barrel had sponsored the 2024 Nashville Pride Parade and even rolled out rainbow-colored rocking chairs for Pride month.
The company also maintained business resource groups focused on LGBT issues and other progressive causes.
Conservative activists targeted the restaurant chain as part of a broader pushback against corporate wokeness.
The pressure campaign worked.
A Cracker Barrel spokesperson confirmed to Fox News Digital that the company changed its business resource groups "months ago" to focus on corporate giving instead of political activism.
"Several months ago, the Company also made changes to our Business Resource Groups that now focus all sponsorships or events on our corporate giving initiatives: addressing food insecurity, supporting community needs through food, and reducing food waste," the spokesperson explained.²
The founder of Cracker Barrel’s LGBT group had served on the Human Rights Campaign’s Business Advisory Council.
The Human Rights Campaign uses its Corporate Equality Index to pressure companies into adopting progressive policies by rating them on LGBT workplace issues.
The backstory shows how far Cracker Barrel had drifted
Look at how far Cracker Barrel had traveled from its roots.
The company received a score of zero on the Human Rights Campaign’s inaugural Corporate Equality Index in 2002.
Back in 1991, Cracker Barrel actually had a corporate policy stating that any worker who failed to demonstrate "normal heterosexual values" would be fired.
Eleven employees got terminated under that rule, which led to boycotts and protests nationwide.
But over time, Cracker Barrel caved to pressure from the Left and started embracing woke policies.
The company’s Human Rights Campaign score improved dramatically, reaching 80 in 2021 after taking several public pro-LGBT stances.
In 2014, Cracker Barrel pulled "Duck Dynasty" products from its shelves after star Phil Robertson made comments that many deemed homophobic.
In 2019, the restaurant chain even barred a pastor from hosting an event at one of its locations after he preached against homosexuality.
The company had completely flipped from its original position to appease woke activists.
What this really means for the culture war
Here’s what you need to understand about what just happened.
This wasn’t some random corporate decision made in a boardroom somewhere.
Conservative activists identified a target, applied sustained pressure, and forced a major corporation to back down from its woke positions.
That’s exactly how you fight the culture war and win.
For years, companies like Cracker Barrel thought they could adopt progressive policies without consequences because only the Left was organized enough to apply pressure.
Conservative customers would grumble but keep spending money anyway.
But that dynamic has changed completely.
Now conservative activists are using the same tactics that worked for the Left – targeted campaigns that make it expensive for companies to maintain woke positions.
Cracker Barrel got caught in the middle and decided it was easier to quietly retreat than fight a two-front war.
The company’s about-face shows that corporate America is starting to realize that going woke can actually hurt the bottom line.
When activists like Robby Starbuck and Chris Rufo shine a spotlight on corporate wokeness, companies start reconsidering whether virtue signaling is worth alienating their core customers.
This is how you roll back the woke takeover of corporate America – one company at a time, with sustained pressure campaigns that make progressivism expensive.
Cracker Barrel’s quiet surrender proves the strategy works.
¹ David Spector, "Cracker Barrel confirms removing Pride page, changes to business resource groups," Fox Business, August 28, 2025.
² Ibid.
