Brett Favre is one of the biggest icons of modern football.
So, it was no surprise that he was weighing in on this year’s annual Sugar Bowl.
And Favre used his comments to sack Allstate with one three-word truth bomb salvo.
Allstate fumbles the ball in crunch time
Originally scheduled for the evening of January 1, a deadly jihadist attack in New Orleans – home of the Sugar Bowl – forced the games to be moved back to the afternoon of January 2.
On the morning of New Year’s Day, a terrorist attacked people partying on Bourbon Street in the French Quarter of New Orleans.
The FBI reportedly suspects 42-year-old Shamsud-Din Jabbar of driving a pick-up truck – with an ISIS flag flying on it — into a crowd, killing 15 innocent people and injuring at least 30 others who had just celebrated the ball drop a mere 3 hours and 15 minutes earlier.
“ISIS terrorists are EVIL, they deliberately target innocent civilians, we are PRAYING for the victims’s families, and America WILL PREVAIL.”
Was that so hard? @Allstate https://t.co/7SBjwa9Ute
— Ted Cruz (@tedcruz) January 3, 2025
The sponsor of the Sugar Bowl, Allstate, decided it would be wise to share a few words before the game in honor of the victims of the senseless terrorist attack.
And it would have been wise had they done it how Senator Ted Cruz (R-TX) outlined above.
But instead, Allstate is under fire for using the time to preach diversity and acceptance.
1. @Allstate CEOs PR/comms/marketing people are dumb & still peddling bullshit. (ie terrorist was oppressed and lashed out! He’s imperfect! Not to blame! Stop being so divisive and angry!)
2. The CEO is too spineless to tell them no. He read their tone deaf idiotic script.… https://t.co/KAjpRjUs76
— Jennifer Sey (@JenniferSey) January 3, 2025
“Welcome to the All-State Sugar Bowl. Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families,” Tom Wilson said in the pre-recorded video. “We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate, working in local communities all across America to amplify the positive, increase trust, and accept people’s imperfections and differences. Together, we win.”
Following the remarks, Allstate is not in the good graces, nor the good hands of Brett Favre.
Brett Favre vs. Allstate & ESPN
The Green Bay Packer legend was quick to blast Allstate for the awkward and inappropriate video messaging, telling Americans that radical Islamic terrorism is merely an “imperfection” that should be accepted.
According to Favre, Allstate has gone woke.
I heard:
There was no televised National Anthem for Sugar Bowl yesterday.
Instead a DEI message by @Allstate CEO.
Woke is a joke.
— Brett Favre (@BrettFavre) January 4, 2025
“I heard: There was no televised National Anthem for Sugar Bowl yesterday,” Favre tweeted. “Instead, a DEI message by Allstate CEO. Woke is a joke.”
Favre’s post is littered with commenters saying they’re canceling their Allstate insurance and switching to a new carrier.
As for the Hall of Famer’s remark about the National Anthem, that is an issue to take up with ESPN.
Outkick Sports reported, the self-proclaimed, “worldwide leader in sports” opted not to air something more important that took place before the opening coin toss, due to supposed “timing issues.”
This was a travesty that @espn skipped one of the most moving and nationally significant moments of the @SugarBowlNola. The anthem and moment of silence at the Dome was beautiful. https://t.co/QYxQXjCRym pic.twitter.com/vgoriBxiLW
— Raymond Arroyo (@RaymondArroyo) January 3, 2025
If viewers tuned in on the SEC Network to watch Notre Dame upset Georgia, they witnessed a powerful rendition of the Star Spangled Banner, a moment of silence for the New Orleans victims, a huge “U-S-A” chant from the crowd and the patriotic display as the Fighting Irish made their entrance.
But, for viewers who watched the Sugar Bowl on ESPN, they missed all of it.
Favre’s comments of “woke is a joke” apply just as much for ESPN – if not more so – as they do for Allstate.
Stay tuned to Unmuzzled News for any updates to this ongoing story.
