Major companies made the foolish decision to cater to far-left activists.
They destroyed their brands in the process.
And Bud Light finally admitted defeat after its “woke” disaster.
Bud Light pokes fun at the elites
Bud Light has become a cautionary tale in brand destruction.
The company thought it was a good idea to enter into a sponsorship agreement with controversial social media influencer Dylan Mulvaney, a male who masquerades as a dainty teenage girl.
Blue-collar Bud Light drinkers were so turned off by the fiasco that they boycotted the beer brand.
Bud Light plummeted from its perch as the most popular beer in America.
The company never explicitly apologized for the Mulvaney disaster, but Bud Light has come groveling back to its core customers.
For instance, Bud Light shelled out millions of dollars on sponsorship deals with popular sports figures like Hall of Fame NFL players Peyton Manning and Emmitt Smith.
Bud Light also signed a sponsorship deal with the UFC.
The company also struck a deal with comedian Shane Gillis, who has risen to stardom outside of the conventional comedy pipeline.
He was hired to be a cast member on Saturday Night Live, but he was quickly “canceled” after someone dug up old off-color comments he made in jest during podcast interviews.
However, Gillis grew more popular independently, and things came full circle when SNL welcomed him back to guest-host the show.
Gillis recently starred in a Bud Light commercial where the company admitted that going “woke” was a disaster.
In the ad, Gillis is a fish out of water in a pretentious black-and-white commercial.
He tells the director that he thinks he’s in the wrong ad.
The ad then cuts to the actor who was supposed to be in the artsy commercial, and he’s eating buffalo wings and watching football in a sports bar for a Bud Light commercial.
Brand detonation
Bud Light might be the most clear example of “go woke, go broke” in corporate history.
Multimillionaire investor Kevin O’Leary said during an interview, “Bud Light has become the poster boy for brand mismanagement. . .[This issue] highlights the power of social media. This issue went viral in 48 hours and most often when an issue goes viral like that, it burns out in another 48 hours, but that’s not what happened here. The story and narrative changed to sales and so people that did not like the message, regardless of where you stand on these social issues or gender narrative or whatever, they took it out by basically boycotting the product immediately and switching preference to other brands that did not make them get involved in this issue.”
The people responsible for the Mulvaney deal have been fired.
Alissa Heinerscheid, the marketing exec behind the deal, said that she wanted to change Bud Light’s “fratty” image.
The problem with a lot of these companies is that they think they can keep their core customers no matter what.
Many on the Right still have not forgiven Bud Light.
They want a formal mea culpa.
That probably won’t happen, but Bud Light has clearly learned its lesson.
Stay tuned to Unmuzzled News for any updates to this ongoing story.
