The threat of Big Tech is coming into focus for more people.
Entrepreneurs are focusing on creative ways to combat Big Tech censorship and coercion.
And one company is fighting back against Google’s creeping authoritarianism.
Google long ago dropped its motto “don’t be evil” and has swiftly become a sinister corporation.
Google is perfectly willing to assist authoritarian regimes like the Chinese Communist Party while also limiting what users can and cannot see based on the company’s powerful search engine.
Google’s browser Chrome is also notorious for sharing data with advertisers.
But the web browser Brave has emerged as arguably the top choice for users concerned with online security.
Now Brave is launching its own search engine to contend with Google.
Brave CEO and co-founder Brendan Eich, who was harassed into resigning from Mozilla Firefox because of his religious belief in traditional marriage, explained that he wanted to build a search engine that respected privacy and didn’t hide or derank search results for political reasons.
Eich said, “Brave Search is the industry’s most private search engine, as well as the only independent search engine, giving users the control and confidence they seek in alternatives to big tech.”
Google has gone full “woke” and routinely puts news articles from conservative sites lower in its results.
For example, if someone searches for an article on a political topic, the first two dozen articles might be left-wing sources even though right-leaning news sites might have many more page views and relevancy.
Eich added: “Unlike older search engines that track and profile users, and newer search engines that are mostly a skin on older engines and don’t have their own indexes, Brave Search offers a new way to get relevant results with a community-powered index, while guaranteeing privacy. Brave Search fills a clear void in the market today as millions of people have lost trust in the surveillance economy and actively seek solutions to be in control of their data.”
As the information war rages on, this is a much needed service.
If Google has a total monopoly on search, then it becomes easy for them to memory-hole stories that are bad for the establishment.
As the Democrats and Big Tech have essentially merged, it’s more important than ever to have alternative sources to gather information and counter the establishment narrative.
Stay tuned to Unmuzzled News for any updates to this ongoing story.