Mark Zuckerberg’s Big Tech empire is trying to move into every aspect of life.
He was caught red-handed in one creepy scheme.
Now, Mark Zuckerberg is in hot water after he was hit with a lawsuit for this disturbing move.
Big Tech’s enormous power and wealth is built on harvesting vast amounts of data on users to target them for advertising.
Mark Zuckerberg’s Meta is no exception offering up free services like Facebook in exchange for collecting a treasure trove of data to make billions in profits.
For Big Tech, the user of its services is the product they sell to advertisers.
Meta uses a little-known tracking tool named Pixel to secretly collect data on people even if they’re not using its services.
Now, Meta is in hot water after the company was hit with a lawsuit that alleges it was illegally collecting data of individuals in violation of state and federal law.
A lawsuit filed in California against Meta revealed a creepy surveillance scheme to collect private medical information on users.
Dignity Health Medical Foundation and the UCSF Medical Center filed a class action lawsuit against Meta and medical providers alleging the Meta’s Pixel tracking tool was embedded in the web portals of healthcare providers.
Unbeknownst to the users of the healthcare sites, Meta was secretly collecting private medical information via Pixel for the company’s advertising.
Based on the private medical information collected on users, the company created targeted advertisements for them.
The lawsuit stated that users became aware of the scheme after seeing ads on Facebook for their exact medical condition.
Meta never informed any of the site’s users that their private information was being collected.
Pixel was inserted into the web portals of medical providers that collected information on patients including medical conditions, prescriptions, private communications with doctors and the results of lab work.
The lawsuit claimed Meta did “not have the legal right to use or share Plaintiffs’ and Class members’ data, as this information is protected by the Health Insurance Portability and Accountability Act of 1996’s (“HIPAA”) Privacy Rule, which protects all electronically protected health information.”
While Mark Zuckerberg claims to be fighting against online misinformation, plaintiffs alleged that Meta’s ads promoted quack medical treatments.
A study by The Markup found that this surveillance scheme was happening all across the country.
They found that 33 hospitals in Newsweek’s top 100 hospitals had the Pixel tracking tool on their websites.
“This is an extreme example of exactly how far the tentacles of Big Tech reach into what we think of as a protected data space,” said Nicholson Price, a Michigan law professor. “I think this is creepy, problematic, and potentially illegal.”
Big Tech’s quest for more user data hit a disturbing new low with this creepy surveillance scheme.
Stay tuned to Unmuzzled News for any updates to this ongoing story.