After the election, Fox News lost 40% of its audience as viewers saw the network’s biased coverage of Donald Trump and poor election night coverage.
Now big changes at the network are happening.
And Fox News just announced it was making a big change to this pro-Trump host’s show.
Fox News CEO Suzanne Scott announced that popular pro-Trump host Greg Gutfeld will now anchor not one, but two daily shows on Fox News.
In addition to co-hosting The Five, Fox’s popular morning news show, Gutfeld’s weekend show will now move to five nights a week at 11pm – a more primetime slot – while Shannon Bream’s newscast will get bumped back to midnight.
The Five is routinely the most-watched news program in the country according to ratings, so it’s no surprise Fox wants to increase Gutfeld’s presence on the network.
TV RATINGS: Friday Feb. 19: Fox News’ The Five was the most watched cable news show of the night in total viewers. Top hours: @TheFive with @GregGutfeld @JesseBWatters @TheJuanWilliams @JudgeJeanine @GillianHTurner; @TuckerCarlson; @Maddow; @JasonInTheHouse; @NicolleDWallace. pic.twitter.com/wxT22vSpjJ
— TV News HQ (@TVNewsHQ) February 22, 2021
Fox moved Gutfeld’s popular weekend show – where the host mixes in humor, pop culture references, and conservative politics – to 11PM to give conservative viewers an alternative to the obviously liberal late night talk shows featuring Jimmy Kimmel, Trevor Noah, and Steven Colbert.
“People need a reason to laugh,” Scott wrote in a statement announcing the programming shift. “Greg’s unique and irreverent talk show has been an incredible success, often beating the late-night broadcast competition, despite its Saturday timeslot. With one of the most loyal and engaged audiences in cable news, we’re thrilled to bring the show to weekday primetime and further solidify Greg’s place among late night television stars.”
Gutfeld expressed his excitement to take his show to new heights – which is one of Fox News Channel’s most popular weekend programs.
Now that it will air five days a week, Gutfeld’s show will give conservative viewers more opportunities to enjoy late night programming without liberal propaganda being forced down their throats.
“This feels like the perfect next step following the amazing success of the weekend show, which is due in large part to a great staff and a management that lets the show follow its own unique path,” Gutfeld declared. “Every day someone comes up to me to ask when are we going nightly, so now that we are, there will be approximately 3 million people who will claim it’s their idea!”
There is the same amount of “straight news” programming on Fox as there was before.
But now they want to beef up their opinion shows to compete with other major networks like MSNBC and CNN.
And unlike those networks, Fox is being transparent about what is going on.
CNN and their ilk try to label liberal talking heads like Chris Cuomo, Anderson Cooper, and Don Lemon as unbiased “news anchors” when they are really opinion hosts.
Fox is just being more transparent and not trying to deceive their viewers by giving them what they want – opinion programming – in the format of a news broadcast.
Stay tuned to Unmuzzled News for any updates to this ongoing story.